Idea to website.

Often, and the shape is almost always the same: new enquiries queue behind billable work, and a reply sent two days later converts far worse than one sent the same hour. Nobody has a spare hour, which is the whole problem.

What gets built is usually the site, the search visibility to be found at all, and the routing that puts an enquiry in front of a person before it goes cold.

Yes, and the economics there are blunt. A call that goes unanswered goes to the next name on the list, and quoting and invoice chasing happen after dinner because there was no gap earlier.

Local search, online booking and a way to answer the routine questions without picking up cover most of it.

Both are the job. Structure, speed, and pages that answer something a person actually typed, plus the answer visibility that decides whether a machine has anything of yours worth quoting when somebody asks it about your trade.

Traffic is not the measure. How many enquiries arrive, how fast they get answered, and whether you can tell where they came from is the measure, and that is set up on day one so there is something honest to judge the site against.

Yes, and it is worth asking for. Where a site has content that moves, it is built on a CMS your team runs, so pages, prices and menus are yours to change without booking anybody.

You do, including the parts people forget. Code, domain, analytics and hosting sit in your accounts in your name from the start. They are not transferred at the end and not held by us.

Frequently not, and we will say so. A site that works but produces nothing is usually a follow-up problem or a visibility problem, and rebuilding it fixes neither. That answer costs you nothing.